Minivärlden Ljungby is a miniature world created around model railroads. From the start it was one imaginary region which was build by a local physician which developed into a small tourist attraction for model train fans. In 2015, the journey to move the brand from a model train focus to a proper experience venue with a wide miniature perspective including local landscapes and history related railroads and buildings paired with activities and a café. A change of name and totally new graphic concept with colours relating to the traditional local palette and a multi language from scratch was launched in early 2016. By midseason 2017 the visitors have more than doubled.